Rabbit R1’s Hype Fizzles: Only 5% of Users Remain After Five Months

Pour one out for the Rabbit R1. Only 5,000 of the 100,000 people who bought the orange AI gadget are still using it daily, five months after its launch. That’s straight from the mouth of Rabbit founder Jesse Lyu, who gave the number to Fast Company while explaining that the device had to launch before it was ready in order to beat big tech companies to the punch.

That’s a big fall from the moment AI gadgets were having earlier this year. There was tremendous hype around the R1 after its CES debut, and an air of mystery surrounded Humane’s AI Pin before its reveal. Both shipped without any of the futuristic grandeur that was promised. As The Verge’s David Pierce wrote in his review of the R1, “the whole thing just feels broken.” Maybe that’s why almost nobody is using the R1, or why last month, Humane was taking back more AI Pins than it was selling.